Mandates - The verse of success

Our design policy and creative guideline in the creation process has long been established and since 1999 and deployed by our sister firm "web and media" to govern and maintain the highest standards.

In most projects we totally conform and abide to a sharp itinerary, and try our best not to deviate from this predefined high standard path. (Although some projects require us to go crazy).

In creating logos:

• Simple & easy to recognize
• Least colors possible.
• Indicative and comprehensible.
• Unique and appealing.
• Recognizable in Black & White
• Maintains uniformity if resized
• applicable on any medium (signboard, t-Shirt, mug, etc...)
• multi-purpose usage ( web, wap, print, projection, embossing, engagement, etc..)

And as a reminder we are confident to re-state the "14x web and media compliance" terms utilized in designing and developing logos, the logo compliance rules strictly supports the following processes of:

01. Desaturaion Greyscale / Black & White
02. Faxing
03. Low-res printing
04. Wap / Mobile Applications
05. Icon (16/32/64)
06. Resizing ±
07. Embossing
08. Engraving
09. Application embedding
10. Light background
11. Object conversion
12. Animating
13. Outlining
14. Web usage

The 14x compliance terms are furtherly elaborated at www.webandmedia.com